Friday, November 18, 2011

Case of Suresh Sen -- The small entrepreneur

Suresh Sen migrated to Kolkata from Faridpur, Bangladesh immediately after independence. It was just after independence and employment was scarce. Not knowing what to do he joined a ceramic making factory as an apprentice. He got a pittance with which he was unable to maintain his family. Suresh Sen used to work throughout the day trying to learn the tricks of the trade.

 

A decade past by. Suresh was deft in handling the job. He knew well almost everything of ceramic clay pottery ---- the types of clay, the right temperature, designs, marketing of the products. Suresh had a dream of opening a ceramic factory of his own. He approached four of his friends who were also in the ceramics profession to pool in their resources. They agreed.

 

They had built their own dream factory and started by selling bone china pottery. Selling was brisk but volume was large. He had to acquire more space for keeping his finished products. Another problem arose was of different designs and the luster of the product. He had to keep pace with the designs. With Chinese one up in the race he had to compete with them. Soon he started loosing in the race. His sales figure dwindled. His friends deserted him taking away their share of profits. His workers did not desert him. They had faith in this man.

 

Suresh was crestfallen. He thought heavens had fallen. His savings were unable to sustain him for a long time. He wondered around for advice. Many consultants drove him away. Suresh was not to be cowed down for long. A reputed consultant advised him to change his product. They told him to switch over to ceramic power insulators. He quickly approached the power sector manufacturing units. There was huge shortfall of the products and they wanted more.

 

Once again the factory smoke bellowed from the chimneys. Production gained momentum. Now he made only ceramic insulators. There were no friends as partners. His grown-up sons and daughter-in-laws helped him. Within a couple of years he bought another factory at Kalyani, 15 kms from Kolkata. Many people approached him for work. But he trained them in ceramic making so that they earn their livelihood. Many people under his influence opened up shops selling ceramic products. They also earned handsomely.

 

There was a stream of mourners when Suresh Sen died. After all the people owe to him a lot.

Was he a successful businessman or did he only listen to advices? What made him successful? How did he contribute to society?

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